Instagram for Designers
Your talents lie in your creative ability to craft and create beautiful spaces for your client’s to live in.
Translating that creative talent to social media can be a tricky task.
Here’s how my Instagram Review Strategy can help you.
Instagram Review Strategy
Your talents lie in your creative ability to craft and create beautiful spaces for your client’s to live in.
Translating that creative talent to social media can be a tricky task.
Here’s how my Instagram Review Strategy can help you.
How I Can Help You Up Your Instagram Game
Your talents lie in your creative ability to craft and create beautiful spaces for your client’s to live in. Translating that creative talent to social media can be a tricky task. Add in unpredictable algorithms, confusing statistics, ever changing hashtags and fickle followers; maintaining a social media presence becomes more of a chore than anything else.
systems
I’m a firm believer in systems, processes and routines for social media success. Let me work out a system that works for you and your Insta page.
content
Do you struggle to write content that doesn’t sound too ‘salesy’? I’ll show you how to share posts that sell your services without making you feel icky!
Social media is an important part of your marketing strategy, it’s not the be all and end all for gaining client leads (and nor it should be) but having a presence online is certainly going to assist you in building trust with future clients, showcasing your abilities to the media as well as your client database and offers you a platform to communicate your design strengths and capabilities.
If you’re funnelling hours and hours on end into your Instagram account and wondering why it hasn’t lead to any major client wins just yet that doesn’t mean you should give up entirely. Social media is a long game, you don’t wind up with 100k followers overnight. You need a few simple strategies and processes in place as well as a solid understanding of who you’re communicating with (hint, it’s not your friends).
So, what can I help you with you ask? I’ve worked on social media strategies for creative businesses in the interiors industry for over five years. Each one comes to me with the same gripe “it’s too hard, I want to give up but I know I need to keep going”. I put in place a few simple steps for them to follow and give them a full strategic overview of their Instagram page and a to do list of things to tweak and change that may appear subtle but have big, lasting effects.
This isn’t a set and forget service, there still needs to be involvement and commitment from you to make it work. Afterall, you’re selling a service that has YOU as the centre of the business. You can’t really hide behind a logo on your Instagram account and hope people trust the logo enough to invite them into their most sacred space.
what you get from the strategy review
- A full analysis of your Instagram account
- Insights into who your actual Instagram audience is (sometimes this isn’t actually who your dream client is, and it’s important to know this!)
- A targeted list of hashtags relevant to your line of work within the industry
- Content ideas that don’t make you sounds ‘salesy’
- The exact times per day you SHOULD be posting
- How often you should be posting
- And how to track more of the RIGHT followers
My Instagram Strategy Review is for:
- Stylists
- Decorators
- Designers
- Homewares Retailers
- Anyone looking to start a business in the decorating industry
You’ll know it’s working when….
- you have a spike in followers
- an increase in comments AND likes
- a bump in traffic to your website
- better engagement with your followers, i.e. The start of relationships that could lead you to publicity in magazines or blogs
- AND, you’ll notice you actually DO have a voice in the industry and people WANT to hear what you can do for them.
testimonial
“I spent countless hours agonising over my Instagram account, what to post, when to post it and wondering how to increase my followers. I know what I post resonates with my followers but I found the rest overwhelming. After working with Emma, I now have complete clarity and best of all, an Instagram strategy that saves me time, money and energy. Emma understands business and the value of Instagram – thank you Emma!”
– Justine McLean, Director, Flossi.com.au
What I Need From You
fill in the questionnaire at the end of the page telling me:
- Your Instagram handle
- A brief description of your current “strategy” (even if that’s just “I post once a fortnight when I remember”)
- What you want to achieve with your Instagram page
- A quick run down of the services you offer within the interiors industry.
a final word…
Instagram and Facebook have been excellent tools for me to grow my business as well as increase my profile within the industry. Let me help you reach the RIGHT audience and focus on growing your business.
We can't wait to hear about your project...
Please complete the form below and we'll be in touch with more info and to book a consultation.